A fascinating journey into a new paradigm, World Competitiveness, and how it gained such importance in developing global prosperity.

In World Competitiveness: Rewriting the Rules of Global Prosperity, Stephane Garelli, a world-renowned professor who has pioneered this concept, explains what World Competitiveness means and implies, and why it has become such a strategic priority for governments and businesses worldwide.

World Competitiveness gained prominence during the four decades often described as the "golden era of globalization", stretching from China's "open door policy" in 1978 to the onset of the COVID pandemic in 2018.

Then, people could travel freely, communicate, and share ideas and experiences. Companies invested, manufactured, and traded in previously closed markets. Governments compared and enhanced their strategies. Shared prosperity was the objective.